The 2011 Joy Alukkas campaign featuring an ethereal and regal looking... Sridevi!
She might not be ruling Bollywood charts like she once did but her aura remains undiminished. Apart from an occasional glimpse in an award function or a big-shot’s party, you might not get to see yesteryear actor Sridevi too much these days.
But come to Mangalore and you will find Sridevi smiling at you from all corners of the city.
She’s on billboards, road divider ad spots, daily newspapers and even on local TV ads. Sridevi is the brand ambassador of Joy Alukkas jewellery and they have an incredible marketing campaign launched with Sri as the face of their brand.
To state the obvious, Sridevi looks drop-dead gorgeous. As always.