ChildFund International commercials educate people about the child-focused NGO and giving back to India. The commercials started airing on Oct 11, 2013, and will run through Nov 3 on Zee Television and can also be found on YouTube.
ChildFund International works in 30 countries, focused on early childhood development. The organization has worked in India since 1951 and currently serves 61,000 children in India. It has earned high ratings from Charity Navigator, the American Institute of Philanthropy and Charities Review Council.