Wednesday, 12 March 2014

English Vinglish in Korea

'English Vinglish'; Biggest Bollywood release in South Korea

by Aparna Mudi

Mumbai: Eros International announced the release of the blockbuster film, `English Vinglish`, in South Korea on the 6th February. Following on the heels of the film’s success in Hong Kong and Germany last year, `English Vinglish` released in over 100 screens, making it one of the biggest Bollywood releases in South Korea to date.

The film, directed by Gauri Shinde, has performed exceptionally well in new markets. In Taiwan, the film was released across 6 screens in December, 2013 and amassed over US$ 300,000, making it the second biggest grossing Bollywood film in Taiwan. `English Vinglish` also continues to hold a firm position in Taiwan’s top 10 charts.

Speaking on the film’s success, Kumar Ahuja, President, Business Development, Eros International Media Ltd, said, “`English Vinglish` is a universal story that truly resonates with global audiences, especially as it relates to acceptance and the challenges of learning a new language. With newer markets for the film consistently opening, we believe audiences worldwide will continue to find a connection with this captivating film.

“In several new markets, including Asia, audiences have shown that they love Indian ethos and drama. In response to the growing appetite, we plan to release additional films like `Dabbang`, `Dabaang 2`, `Ra.One` and `Go Goa Gone` into new markets in the coming year.”

In 2014, Eros will look to further expand its presence in Asia by releasing films such as `Cocktail`, `Student Of The Year` and `Table no 21` in Taiwan and `Chalo Dilli`, `English Vinglish`, `Dabbang`, `Student Of The Year` and `Agent Vinod` in Japan. The Japanese market has already proven to be a strong one for Eros as the Company’s release of Farah Khan’s `Om Shanti Om` across 14 screens earned over US $ 150,000 at the Japanese box office in 2013.

Eros is also making inroads in Eurasia and Russia with plans to release some of its hit films including, Yeh Jawaani Hai Deewani, Rockstar, Zindagi Na Milegi Dobara, Student of the Year, Vicky Donor and Desi Boyz in these territories during 2014. This activity comes on the heels of the successful Eros film, Cocktail, which was released in March, 2013 across 19 screens in Kazakhstan and Kyrgyzstan and became the first Indian film in these countries to gross over US$ 100,000 at the box office.

Finally, Eros has expanded into African markets with the release of its hugely successful `Krrish 3` across 14 screens in Egypt this past December.

First Published: Thursday, February 13, 2014, 21:25

From Z News

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