Friday 11 October 2024

Chandni: Pre release publicity feature: Sridevi dominating the publicity

How Yash Chopra released the storyline of Chandni - in the grand lead up for the film's epic release - to the press. The florid writing... is on brand with the film. 
 
Excerpt:  

Chandni is my name 

Chandni is my life 

Chandni is my dream

They are not merely words. The lives of three people are inter-woven in these three lives Chandni, Rohit and Lalit. Three names, three hearts, three dreams and one emotion. Love. From time immemorial whenever this word has been spoken, the winds have carried its fragrance, the flowers have bloomed with its beauty and lips have sung its songs.

Love came to Chandni and Rohit in one breathless moment, when they first see each other. The hustle and bustle of the people around them faded away as if time itself had stopped. They reached out to teach other and tried to fill their hands with the happiness of a lifetime. But happiness is elusive. It cannot be caught, not even by young lovers. In one cruel stroke, fate separated them. Chandni, her heart broken, her dreams dispersed, gathered the memories of her love together and stepped out to face the world and into a new life for herself.

And then she met Lalit. Lalit, whose past contained tragic memories of a first love. Memories which lived with him. Memories, which even today shadowed his eyes and stilled the smile on his lips. But after he met Chandni, the sad memories receded into the distant past and the shadows were replaced by her radiance.

Lalit a supportive presence and the unspoken affection that blazed form his eyes gave a new direction to Chandni’s life. But she found herself standing at a cross road. In one direction was Rohit and her past, in the other was Lalit and the present and in the third was a future that was unknown to all three.

All three were pawns in the game of fate. A game that was past truth, past illusion, past reality, past dream. One thing was certain that truth and faith would prevail and in the end, there would be only one winner… LOVE.





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