Sridevi as a model in 1984

 Sridevi as a model in 1984. The Vimal sari campaign was all around India. 

Sridevi Ad

 Sridevi's Vimal sari ads in Tamil and Telugu media. 

Sridevi poses for Vimal Saris

 Sridevi poses for Vimal Saris!

 A shade of red today for Valentine's Day. 

Our eternal love, Sridevi! 

Sridevi as a young model!

Sridevi models for Vimal saris. 

An early proponent of advertising for brands, Sridevi appeared in prominent posters modeling saris since the yearly 1980s. 
 

TBT: Sridevi as a model for Vimal Sarees

 

TBT: Sridevi as a model for Vimal Sarees 

TBT: Sridevi models for Vimal saris: Bollywood icon in adverts in the 1980s

TBT: Sridevi models for Vimal saris: Bollywood icon in adverts in the 1980s

Throwback: Sridevi models for Vimal sarees: The OG Sari queen, Sreedevi!

Throwback: Sridevi models for Vimal sarees: The OG Sari queen, Sreedevi! 

 

TBT: Sridevi as a model for Vimal Sarees

TBT: Sridevi as a model for Vimal Sarees 
 

Sridevi as a young model in the early 1980s

Sridevi as a young model in the early 1980s for Vimal saris. 

The advertising game - big money for short shoots - was won by Sridevi early on. She modeled famously for clothing and accessories, water, home furnishings, cooking oil... everything really! 

There were some stars who were famously against promotions and product sales but Sridevi (and her famed momager) saw every gig as just that, a gig; a paying job is a paying job. All well and dandy for severely well-paid male actors to stand on a high moral horse but as actresses made less than a quarter of what their male counterparts did (Sridevi changed that in later years), the women made their own money through nifty ideas. Don't forget, in the early days Indian actresses had to wear their own clothes and accessories, pay their own hair and makeup team too. The industry was an entirely different entity to what corporate-ised Bollywood has become today. 

Sridevi in adverts for Vimal Saris: 1980s model for the Indian brand: Bollywood beauty

For a flashback Friday, here are some vintage snaps of Sridevi advertising for Vimal saris from the 1980s. Pretty.