The most comprehensive fan blog dedicated to India's most beautiful and greatest actress of all-time (in our humble opine!), Sridevi. Sridevi aka Sreedevi, ruled Indian cinema (with awesome performances in Tamil, Telugu, Malayalam and Hindi films) in a career spanning 50 incredible years featuring 266 films. Born in Sivakasi on August 13 1963, her untimely and tragic death on February 24, 2018 left a nation in mourning. In our hearts, she'll forever be, the eternal Queen of Bollywood.
Sunday, 11 October 2026
Sridevi with Amitabh Bachchan in Aakhree Raasta
Saturday, 10 October 2026
Sridevi with Rekha at the Premeire of Roop ki Rani Choron ka Raja back in 1993
On stage, a pic of the leading ladies of Bollywood at the grand - and I do mean GRAND - premiere of Roop Ki Rani Choron Ka Raja held in Mumbai back in April 16, 1993.
Sridevi with Rekha, Deepika Padukone
Not all of YRF Products or Production is a hit: The rise and fall of Diva'ni
As glorious as Sridevi was/is/forever will be, when she walked down the catwalk in this overstuffed designer mishap, we had an inkling that the ambitious project by YRF, Diva'ni would... flop as badly as Befikre.
Diva’ni (the cinema-inspired couture label created in partnership between Yash Raj Films and New Delhi-based heritage fashion house KBSH) is no longer operational. And few are weeping over its closure. If any....
The Arc of the Brand
The Grand Launch (2013): Launched on Yash Chopra’s birth anniversary in September 2013, Diva’ni made a massive splash as India’s first film-inspired fashion house.
The brand officially debuted with a star-studded runway show featuring SRK alongside nine iconic YRF leading ladies—including Rekha, Sridevi, Madhuri Dixit, Rani Mukerji, Katrina Kaif, and Anushka Sharma. Retail & International Expansion (2014–2016): Led by creative director Parinita Saluja, Diva’ni opened flagship stores in New Delhi (South Extension) and Mumbai, creating custom zardozi, hand-painted heritage textiles, and bridal wear.
In 2016, it made headlines by opening a flagship store on M.M. Alam Road in Lahore, Pakistan, attempting to bridge cross-border couture through cinema heritage. Quiet Sunset: Following the late 2010s, as cross-border trade cooled and YRF shifted focus away from retail merchandising toward core film distribution and streaming ventures, Diva’ni’s physical boutiques closed down and the venture quietly wound down operations.
Sridevi at the Yash Chopra Memorial Awards 2016 honouring Rekha: Sridevi stuns in a Sabyasachi Mukherjee Sari

The 3rd Yash Chopra Memorial Award ceremony took place in Mumbai on January 25, 2016, organised by the TSR Foundation under T. Subbarami Reddy.





















































