Sridevi models for jewellery designer Maheep Kapoor: October 2010 Flashback

TBT: When Maheep Kapoor kicked off her career as a jewellery designer, early on, Sridevi modeled for her sister-in-law. These images were in all the magazines back in October 2010, over a decade ago, when Sridevi was on hiatus from films, but gorgeous as ever. 

Caption of the images read, " Exclusive Jewellery created for Sridevi by Maheep Kapoor"

Christian Louboutin: Sridevi is Magnificent

Christian Louboutin, shoe designer 

I've known about Sridevi since I was a teenager, which is exactly when Sridevi herself was a teenager on-screen. The main differences between us, well, firstly she was a girl, but she was also a great beauty and a child star—the Shirley Temple of India—and in my keen French eyes, a colourful icon with complicated hair. Her looks at the time were numerous, but I was most impressed by the mix of gravity and strength behind those humongous Bambi eyes.

It is only recently that we met [for a shoot], and when she first walked into the studio we were to work in, her entry was that of a queen; Nefertiti, Cleopatra or Elizabeth Taylor. She entered the room with such magnificence, surrounded by brushes, mirrors, assistants, all dedicated to her—the entourage formed a halo around her magnetic presence. I was enchanted.

She carries all of what Bollywood stars wish to project—beauty, extravagance, mystery, femininity and power. She is magnificent, living proof that elegance is not a foolish statement, and can run vividly in the veins of a natural-born screen goddess.


Excerpt from the cover story of the August 2013 issue of Vogue India.

Update: Images of above from event held circa Oct 13, 2014. The fashion update from High Heel Confidential; "Sridevi was spotted exiting a Vogue event looking spectacular in an Hermès top that she wore with a skirt by The Circus by Sana & Sulakshana and snake-skin pumps. Coordinating with the colors of the printed top, she added emerald earrings and a red Chanel clutch to the look."

Sridevi stuns at Tulsi Kumar and Hitesh Ralhan’s wedding reception: Glitting in diamonds and designer saree

Sridevi arrived with husband Boney Kapoor at Tulsi Kumar and Hitesh Ralhan’s wedding reception held in Mumbai on Monday (2 March, 2015) looking resplendent.

Tulsi, the younger sister of T-Series head Bhushan Kumar, tied the knot with Hitesh Ralhan on February 22 and held a glamorous reception which saw the arrival of every major celebrity in town.

Clad in a Manish Malhotra sari and bedecked with a string of diamonds and emeralds, Sridevi looked simply stunning.

March 2015

Sridevi models for Maheep Kapoor: Jewellery Designer's Gorgeous Muse

When Maheep Kapoor started designing for Notandas & Sons jewellers, she chose Sridevi to model her collection. 

Excerpt from a press release:

Celebrity jewellery designer and wife of Bollywood actor Sanjay Kapoor, Maheep Sandhu [Kapoor after marriage] recently released a new line of festive jewellery at Notandas & Sons, where she retails exclusively. The face associated to the new line belongs to the famous Indian actor Sridevi.

Maheep explains her choice of inspiration, "Sridevi epitomises the femininity and sensuality portrayed by the quintessential Indian woman. I couldn't have found a better muse for this collection."

The new collection is distinguished by a focused use of rubies partnered with diamonds. She describes the collection, "My jewellery designs are in harmony with the client's personality."

Some of Maheep Kapoor's famous clients include Gauri Khan and Farah Khan.

October 2010

UPDATE: Maheep Kapoor with Sridevi over the years.