Sridevi with Rekha, Deepika Padukone
Happy Birthday Rekha! Forever young, forever beautiful
The most comprehensive fan blog dedicated to India's most beautiful and greatest actress of all-time (in our humble opine!), Sridevi. Sridevi aka Sreedevi, ruled Indian cinema (with awesome performances in Tamil, Telugu, Malayalam and Hindi films) in a career spanning 50 incredible years featuring 266 films. Born in Sivakasi on August 13 1963, her untimely and tragic death on February 24, 2018 left a nation in mourning. In our hearts, she'll forever be, the eternal Queen of Bollywood.
Saturday, 10 October 2026
Not all of YRF Products or Production is a hit: The rise and fall of Diva'ni
As glorious as Sridevi was/is/forever will be, when she walked down the catwalk in this overstuffed designer mishap, we had an inkling that the ambitious project by YRF, Diva'ni would... flop as badly as Befikre.
Diva’ni (the cinema-inspired couture label created in partnership between Yash Raj Films and New Delhi-based heritage fashion house KBSH) is no longer operational. And few are weeping over its closure. If any....
The Arc of the Brand
The Grand Launch (2013): Launched on Yash Chopra’s birth anniversary in September 2013, Diva’ni made a massive splash as India’s first film-inspired fashion house.
The brand officially debuted with a star-studded runway show featuring SRK alongside nine iconic YRF leading ladies—including Rekha, Sridevi, Madhuri Dixit, Rani Mukerji, Katrina Kaif, and Anushka Sharma. Retail & International Expansion (2014–2016): Led by creative director Parinita Saluja, Diva’ni opened flagship stores in New Delhi (South Extension) and Mumbai, creating custom zardozi, hand-painted heritage textiles, and bridal wear.
In 2016, it made headlines by opening a flagship store on M.M. Alam Road in Lahore, Pakistan, attempting to bridge cross-border couture through cinema heritage. Quiet Sunset: Following the late 2010s, as cross-border trade cooled and YRF shifted focus away from retail merchandising toward core film distribution and streaming ventures, Diva’ni’s physical boutiques closed down and the venture quietly wound down operations.
Sridevi at the Yash Chopra Memorial Awards 2016 honouring Rekha: Sridevi stuns in a Sabyasachi Mukherjee Sari
A ten year throwback, Sridevi looked so perfect at this event honouring Rekha. Friends from beginning to end...
Rarely does Sridevi ever go wrong wearing Sabyasachi and this recent sighting of hers was no exception either. Pairing the Sabya sari with an embellished clutch, also from the designer, an updo, a small bindi and gorgeous Sunita Kapoor polki earrings finished out the actor’s look while at an award ceremony in Mumbai.
Wouldn’t change a thing; Sridevi looked great!
-- From High Heel Confidential.
The 3rd Yash Chopra Memorial Award ceremony took place in Mumbai on January 25, 2016, organised by the TSR Foundation under T. Subbarami Reddy.
The prestigious event was established to honour iconic figures for their outstanding contributions to Indian cinema, carrying a gold medal alongside a cash prize of ten lakh rupees.
Veteran actress Rekha was chosen as the guest of honour for her seminal body of work in Hindi cinema and her memorable collaborations with late filmmaker Yash Chopra, most notably in the classic romantic drama Silsila.
She received the award from C. Vidyasagar Rao, the Governor of Maharashtra. In her emotional acceptance speech, Rekha reflected on how the legendary director taught her the true essence of love through his cinematic craft and inspired her journey as a poetess.
Attending in an exquisite Sabyasachi Mukherjee sari, Sridevi shared the stage to applaud her peer. Sridevi expressed immense joy and respect for Rekha, praising her as a true diva, an enduring inspiration, and a deeply deserving recipient of the honour. She noted how Rekha's grace, versatility, and timeless contribution to Indian cinema continue to motivate generations of actors.
The star-studded gathering brought together prominent Bollywood stalwarts and dignitaries. Guests present at the evening included Ranveer Singh, Shatrughan Sinha, Jaya Prada, Simi Garewal, Subhash Ghai, Boney Kapoor, and Yash Chopra’s widow, Pamela Chopra, who all gathered to celebrate Rekha’s legacy.
Born on October 10, 1954, Rekha turns 72 years old today.
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