Sridevi vital for WitalSee!

Having gained a firm foothold in the MPO (market process outsourcing) business, Gurgaon-based Witalsee Marketing Ltd has forayed into multi-brand retail of FMCG products with the launch of Wee Stores and has also roped in the famous actress Sri Devi as its brand ambassador.

Wee Stores will offer products in different categories like apparel & lifestyle, personal care, food & beverages, home appliances, cosmetics & beauty products and more.

"Our target market is the average Indian household for whom all products of daily necessity are available under one roof. We have already put infrastructure in place for 70 stores across various parts of the country. Over the next few years we plan to open many more stores across different cities in India," said Jyoti Narain, Executive Director, Witalsee Marketing Ltd.

Explaining the rationale behind roping in their new brand ambassador, he said, "In her recent movie 'English Vinglish' Sri Devi has played the role of the new age Indian woman, who can take on new challenges while maintaining her traditional values. This makes her the right choice for the brand ambassador of Wee Stores."

The TVC is being directed by the renowned director, Mr. Pradeep Sarkar. Witalsee is targeting over 100 stores in the next 3-4 months in various cities, including Delhi, Gurgoan, Vadodara, Chennai, Raipur, Lucknow, Chandigarh, Pune and Mumbai.

From Economic Times