Saturday 18 January 2014

Sridevi by Gautam Rajadhyaksha: Cine Blitz cover: February 1993


Sridevi poster - click to enlarge





Sridevi. Photographed by the late, great Gautam Rajadhyaksha for Cine Blitz magazine. 



Click to enlarge
A frame from this series was on the cover of Cine Blitz (Feb 1993) - which was bought out by Gulshan Kumar to launch his brother Krishan Kumar (who made a lacklustre debut in Aaja Meri Jaan).

It was a tragedy to see a small pic of Sridevi (around the time Gumrah was released) with a full page of Krishan Kumar - who made no shakes on the big screen, while Sridevi was already an icon by then. But such were the media ways those days where you could buy a cover - which btw is a practice that continues and all Indian magazines are guilty of!

To top it all, an audio cassette was included with the issue and despite media-eye rolls, the editor's tactic and T-Series' strategy, it clearly worked as Cine Blitz sold out that issue - the audio incentive did wonders.

Anyhoo, gorgeous Sridevi. How gloriously elegant she looks. Point to note, for the international edition however, serving the Indian diaspora for Bollywood fans beyond India's borders, the publishing house cleverly retained Sridevi - and ONLY Sridevi - for the cover. 





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