Throwback to the summer of 1993, during the aggressive pre-release promotions of Roop ki Rani Choron ka Raja, Sridevi and Anil Kapoor carpet bombed every film magazine cover real estate and gave endless - and mostly the same- interviews. The promotion rigamarole can be exhausting. As Sridevi famously said during Mom film promotions (or was it EV?!) "Picture se dar nahin lagta, promotions se dar lagta hai!"
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