"Filmy fashion" was mostly a derogatory term until recent years. Sridevi, with her innate fashion sense (as many contemporary designers have talked about - be it Manish Malhotra or Neeta Lulla), consistent look per character on film, her elephantine memory (which many have talked about), tried to ensure that no matter how long her screen time was, she looked picture perfect in every frame. And she did!
Famously, around the early 1980s, long before celebrity endorsements, advertisement and 'brand ambassador-ship (a phrase coined by some clever PR!), Sridevi was doing adverts for Indian Emporium saris, Bombay Dyeing, Cema lights and so many more! There were posters of Sridevi wearing her gorgeously draped saris in Hong Kong (particularly Tsim Tsa Tsui) from the mid 1980s. If ever Vogue India does a chapter on film and fashion, Sridevi's name will be written in bold. Just look at the long, long list of designer fans Sridevi has. Till date.
Below: Bollywood film posters of the 1984 film, Inquilaab with Sridevi and Amitabh Bachchan.
Famously, around the early 1980s, long before celebrity endorsements, advertisement and 'brand ambassador-ship (a phrase coined by some clever PR!), Sridevi was doing adverts for Indian Emporium saris, Bombay Dyeing, Cema lights and so many more! There were posters of Sridevi wearing her gorgeously draped saris in Hong Kong (particularly Tsim Tsa Tsui) from the mid 1980s. If ever Vogue India does a chapter on film and fashion, Sridevi's name will be written in bold. Just look at the long, long list of designer fans Sridevi has. Till date.
Below: Bollywood film posters of the 1984 film, Inquilaab with Sridevi and Amitabh Bachchan.
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